Is ugly the new cool?

Is ugly the new cool?

For more than three decades, many people have worn an unusual piece of clothing on Holiday parties between Thanksgiving and Christmas: An “ugly sweater.”

But is it Ugly? You be the judge!

Perhaps it’s an extension of bad taste and tackiness, but now gone overboard to make it a fun statement. Can you imagine someone wearing it to a job interview? No!! Nobody would really wear a sweater like that and hope to be taken seriously.

Or maybe someone began this trend as a parody of those sweaters teenagers wore in the fifties? But then it got competitive. The sweater got tri-dimensional with Holiday decorations and other objects.

I think an “ugly sweater” tells the world “I’m ready to have fun and I don’t care what you think!”

So, to help you get ready for your Holiday parties, starting Monday, November 30, three New York City Goodwill stores will feature Ugly Sweater pop-up specials.


Goodwill Chelsea Store – Monday, November 30-Saturday, December 5

103 West 25th Street

New York, NY 10001



Goodwill Stuyvesant Store – Monday, December 7-Saturday, December 12

1704 2nd Avenue

New York, NY 10128



Goodwill Livingston Store – Monday, December 14-Saturday, December 19

258 Livingston Street

Brooklyn, NY 11201



Store hours are Monday-Wednesday 9 a.m.-8 p.m.; Thursday-Saturday 9 a.m.-9 p.m.; Sunday 10 a.m.-8 p.m.


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