When it comes to dating, you know how they say “Men are from Mars and Women are from Venus.” Well, the same rule applies to shopping. Most men don’t get the same excitement and rush from shopping as many women do. There is no story behind each purchase, no odyssey like trips to snag the item of your dreams. Sorry, ladies, the guys are not equipped to the art of power retail as our gender is.
Don’t be confused though. A guy who isn’t into shopping doesn’t mean he doesn’t care to look good. Most of my guy friends, male family members and styling clients, enjoy looking dapper. But for them, looking good and shopping are two separate things. They don’t aspire to collect things. Filling up their closets with items never worn is a weird concept. Purchasing something in the hopes that it will fit, is one of the most economically un-savvy things they have ever heard. A well-dressed man is really a well invested and strategic visual creature. Most men shop for the items they need, not what they want. Most men shop for the life they live, not for what they aspire to have. Few guys say “I’m going to buy that jacket for that event” (which may or may not ever happen.) Men also shop with a clear head. They reserve emotional shopping for big ticket items that come with a mid-life crisis.
Women can come out of a fitting room wearing the ugliest thing, receive a compliment and purchase, all to get home and say “What was I thinking?” Men will step out of a fitting room and tell you their likes and dislikes and take notes on what works and doesn’t work.
Men and women shop in ways that may never be fully understood. Women take notes from men while shopping. The first is: Buy what fits on that day and time. Also, buy for the life you live, not your dreams of being a Vegas showgirl. Make a list and stick to your list. Don’t go shopping for swimwear and head over to the fur section. Last, but not least, know thyself. Don’t let a sales person create your wardrobe. Only you know what you’ll really wear in real life. That animal print sequin gown that was placed in the fitting room looked great, but if the last party you went to was for a toddler, it may not be for you. No matter how stunning you look.
Native New Yorker Shaunya is the owner and curator of VintageShaun, a collection of vintage clothing with a contemporary vision that has been featured in NBC’s The Today Show. She is a longtime Goodwill fan and style expert. Last May, Shaunya collaborated in Goodwill’s Spring Fling the Excess, our Earth Day/spring cleaning promotion. Most recently, she styled models for Goodwill Suits You, a fashion show to mark October, National Disability Employment Awareness month.
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