Beyoncé and Goodwill® Team Up to Support Jobs and Transform Lives

GOOD news! Goodwill Industries of Greater NY and Northern NJ is excited to announce that Beyoncé Knowles-Carter is lending her voice to help Goodwill® transform lives for GOOD. As she kicked off her The Mrs. Carter Show World Tour in Los Angeles on Friday, June 28, Beyoncé announced she was joining Goodwill to help change lives by putting people back to work.

“Goodwill helps people get back to work by providing education, job training and placement,” Beyoncé said. “I wanted to team up with an organization that puts people first and works every day to help them improve and re-establish their lives.”

The unemployment rate for Americans ages 16-24 currently stands at 16.2 percent, more than double the national unemployment rate, which means young people stand to lose a staggering $20 billion in earnings over the next decade. At Goodwill, we know that a job offers so much more than a paycheck. It offers security, dignity and purpose. Goodwill provides training, education, on-the-job experience, career opportunities and a host of additional support services through the revenue earned from the sale of donated goods in stores and online. Goodwill helps build strong families and communities by empowering people to work toward achieving the maximum level of productivity in their personal and professional lives.

Beyoncé knows the power of hard work and will encourage her fans to support Goodwill’s efforts by promoting donation drives during her North American concerts. Goodwill will host a mobile donation center onsite at 28 tour stops in 23 North American cities, collecting clothing, electronics and small household goods. The revenue from the sale of these donations will directly benefit Goodwill’s mission to provide training and career services for people with disadvantages, such as homelessness, and a lack of education or work experience, as well as those with physical, mental and emotional disabilities. Fans who want to join Beyoncé in supporting Goodwill can donate at her concerts in the NYC area: July 31, IZOD Center in E. Rutherford, NJ, and July, 3-5 at the BarclayCenter in Brooklyn, NY.

It’s time for us to change the conversation about these economic downtimes and focus on things we can do to help our neighbors. Join Beyoncé and Goodwill today, and make a difference for someone tomorrow. You don’t have to wait until The Mrs. Carter Show World Tour touches down in NYC to get started. When you donate to Goodwill — whether it is the contents of your whole closet, a pair of shoes or $10 — you’re helping someone in your community get back to work. Visit or text BEYONCE to 85944 to get started. If there isn’t a concert in your area, you can also donate at your closest donation center:

Everyone deserves the chance to reach self-sustainability through the power of work. Let your friends on Facebook and Twitter know you support Beyoncé and Goodwill’s mission to transform lives through the power of work by using the hashtag #beygood.


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